In the course of our digital
competition in financial services, you met the company, Saxo Bank. Saxo Bank had established itself as
a leading financial trading platform. Through the platform, it connected
millions of traders to thousands of different trading instruments. Traditionally, traders on
the platforms were of two kinds. Either individual customers of Saxo Bank
that use Saxo Bank's SaxoTraderGo interface. Or customers of traditional banks that
were white label clients to Saxo Bank. Following a long journey, starting as a
technology company infrastructure private, Saxo Bank eventually opened up to their
trading platform to open up your eye to third party developers. The idea was that the external
development community could be new services on top
of the trading platform. But just because you have doors
on your house doesn't mean that people come knocking on it. After launching the OpenAPIs, it became
clear to Saxo Bank that they needed to work more actively with
the development community. So how can Saxo Bank build this
developer community that creates new innovative services on top of
the financial trading platform? We suggest that you start by refreshing
your knowledge about Saxo Bank and its OpenAPI probably by watching
the videos from the first course again. There are also a few additional texts in
the readings that follows these videos. In these options, the particular diagnosis
questions are, why would any company, startup, traditional financial company, or an IT company, benefit from becoming a
developer on Saxo Bank's trading platform? And then what are the major FinTech
trends that Saxo Bank should seek to leverage through the developer community? The prescription questions is, what should Saxo Bank do to
build the developer community? If you choose these options for your case
analysis, make sure that you weave these questions together into a story
about how Saxo Bank transformed and leveraged the new possibilities in
the digital financial industry. Good luck.